Scale Your Business – Become a PPC Traffic
“Guru” within 6 Weeks!
I’ve trained over a dozen of employees personally in how to execute superior Google Adwords campaigns. However, more than just showing them the technical side, I believe in sharing the “why” and the mentality.
The results show for themselves. I have built an agency (from scratch) that manages tens of millions of dollars a year for clients, and that consistently generates hundreds of millions of dollars in revenue for our clients.
Moreover, I share freely. Over half of my employees now either own their business, doing millions/year in sales, or making cushy 6 figure salaries (within only 3-4 years of experience!).
I share this because the quality of education you will be receiving in my Adwords course is the same quality that I share with them. You will learn not only the technical ins and outs of Adwords, but the mentality to be a better business owner, or more successful employee. This training IS the training I share with my employees.
I hope you enjoy this course the way I enjoyed creating it.
Module 1: Effective Goal SettingsCampaigns are made and broken, just based on whether you have expectations. While you have learnt some of this on the webinar, we will go into more detail in our training course.
- Setting Effective CPA Targets- You will learn how to set effective CPA targets for ecommerce, lead generation and information product businesses.
- Matching CPA Targets with Reality - Using the Google Keyword Tool Effectively
- Forecasting Conversion Rates
- Backwards Engineering CPC Targets
Module 3: PPC EssentialsThese are the "basics" that most marketers have no concept of.
- Adwords Terminology & Account Structure- Learn about campaigns, ad groups, keywords, the shared library, change history and much more.
- Navigating the Interface - Learn the secret tools hidden on the conversion tabs, shared libraries and more.
- Match Type Strategies - There are 2 schools of thought among Adwords "Gurus" about match type strategies. Learn them both.
- Keyword Research Concepts
Module 5: Ad ExtensionsGoogle has been busy adding "extensions" that give their top advertisers an added edge.
- Why Ad Extension Really Matter - Where they show up, and their impact on Quality Score
- Using Ad Extensions to Increase CTR - Ad Extension Copywriting Tips
- Controlling Ad Extensions - How to target them more effectively
- Top 5 Ad Extensions
Module 7: Other Types of CampaignsWhile Text Ad campaigns are the standard type of campaigns, there are a couple of others that we will also cover.
- Shopping Campaigns - How to target, bid and use product groups
- Dynamic Search Ads - Sometimes automation is good, and how to leverage these campaigns.
- Display Campaign - Understanding the display campaign tab
- Display Campaign Targeting Options - How to effectively target in display campaigns.
Module 9: Bid / Campaign OptimizationThis is the core of optimizing a campaign on an ongoing basis.
- Bid Optimization Theory - Having perspective on what you're trying to accomplish will allow to you to do a better job
- How Important is Bid Automation? - (hint: not that much)
- Strategic Optimization vs. Random Changes
- Negative Keyword Optimization
- Keyword "Expansion
Module 11: Expanding to Yahoo/BingExpanding to Yahoo/Bing is one of the most cost effective strategies. CPC's are lower, and you have alot better control.
- How to Use Yahoo/Bing
- Importing from Google To Yahoo/Bing
- Bid Strategies on Yahoo/Bing
- Key Differences between Google & Bing -
Discover the targeting control that Bing gives you, which is missing on Google
- Bing Keyword Data - Discover Bings handy tool, and some of the insight it brings.
Module 2: Landing Page/Conversion StrategiesConversion rates are the second half of effective campaigns. Landing Page best practices vary slightly from Facebook for Google, and we'll discuss the best practices.
- Focused Messaging
- Strong Call To Action
- Trust Elements
- Clean UI
- Stay Legal!
Module 4: Quality Score & CopywritingQuality score is perhaps one of the "scariest" thing that Adwords people talk about. We'll demystify that, and secrets to AMAZING Ad Copywriting.
- How Quality Score Works
- The Element Of The Algorithm That "Really" Counts
- 5 Mistakes "PPC Gurus" Think Of Quality Score
- Ad Copywriting Secrets - 5 Elements of a Successful Ad
- Dynamic Keyword Insertion
Module 6: Unleashing the Power of Bid ModifiersBid Modifiers are very little known, and even less understood element of increasing profit.
- Why Modifiers are so important - Google's big change from action to user
- Using Mobile Bid Modifiers
- Location/Geo-Modifiers on Steroids -
Using Income Demographic Targeting
- Remarketing Modifiers (RLSA)
Module 8: Remarketing using GoogleRemarketing is one of the most powerful types of targeting you can do. Discover how you can leverage the advanced settings on Google Adwords.
- How to Set up a Remarketing Campaign
- Managing Mobile in Remarketing
- Using Dynamic Remarketing with Shopping Campaigns
- Using Dynamic Remarketing with other types of campaigns
Module 10: Google Adwords Editor, Excel & "Automation""Automating Tasks" is a powerful way to get more done on an account in less time, and ultimately make more money. We're going to discuss:
- Installing & Using Adwords Editor
- Importing & Exporting to Excel
- Magical Excel Formulas to Automate "S*** Work"
- Using Our Proprietary Keyword Tool
Module 12: Automating ReportingIf you spend any time sharing information with anyone else, you must know about the pain that is called reporting. We're going to teach you how to automate it!
- A peek at Google Analytics Alerts & Custom Reporting
- The New Google Sheets/Chrome/Analytics Plugin
- Free Report Automation Templates
- Limitations to the free tool
- (Cheap) Paid Solutions - If you don't mind spending $20/month, there are some amazing tools available!